Doing outdoor advertising is now basically the same everywhere in the world. People spend a lot of time out of home. Most of advertisers are targeting business travelers (in city, around their city of countrywide). While in your car you may have a phone conversation, listen FM radio, mp3 player, CD, iPod, (still using a tape recorder ?), whatever ... No matter what you might listen, you have to look outside your car. Is that simple. That's why Outdoor Advertising is the King (alive and kicking).

"The interest has been steady and growing and with good reason. Outdoor offers outstanding value for the dollar and a myriad of ways to ratchet up exposure. Whether matched with other media to extend reach or used extensively on its own to saturate a market, outdoor can't be beat. Its ubiquitous presence insures that when a consumer is ready to purchase, the brand is top of mind. Today it seems, consumers are in a hurry and outdoor provides quick and concise information to help individuals make rapid purchase decisions. Outdoor surrounds consumers with ubiquitous presence offering media choices that suit every target audience, geography and strategic plan. Outdoor is a comprehensive mix of effective media delivery mechanisms that reach people in their cars or on subways, in airports and malls or in any number of growing outdoor media settings. Outdoor is roadside, outside and inside, above and below ground and on the move. " source: www.oaaa.org